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Double Your Difference on Giving Tuesday

Double Your Difference on Giving Tuesday
Written by
The Prichard Committee
Published on
December 3, 2024

Most Americans make a difference in their communities by supporting nonprofit organizations as both volunteers and donors. And let’s be honest—most of us also love a great deal! Right now, those of you who care about improving education for all Kentuckians have an opportunity to do both: Double Your Difference with a gift to the Prichard Committee for Academic Excellence.

Did Alexis de Tocqueville Invent Giving Tuesday?

Well, no. But since publishing Democracy in America in 1835, the United States has been an example for other nations for the central and distinctive role philanthropy can play in creating a better society. Since its launch in 2012, millions of Americans have demonstrated the same spirit that captured de Tocqueville’s attention through their participation in Giving Tuesday.  

In 2023 alone, Americans donated over $3.1 billion to nonprofit organizations on Giving Tuesday, the philanthropic equivalent of Black Friday or Cyber Monday. Giving Tuesday always falls on the Tuesday following Thanksgiving, which is December 3rd, this year.

By participating, you can join a groundswell of donors who share the Prichard Committee’s belief that a world-class education should be available to every student, ensuring economic prosperity for all Kentuckians. While we are grateful for gifts made any day of the year, on Giving Tuesday, you can be confident that you are joining a community of other like-minded donors to make a collective difference.

What Does It Mean to Double My Difference?

A small group of generous donors are making it possible for you to double the impact of your gift through the Double Your Difference Challenge. Here’s how it works:

  • If you gave in 2023 and increase your donation in 2024, the Challenge will match the difference.
  • For example, if you gave $100 in 2023 and give $250 in 2024, your $150 increase will be matched, making your total impact $400.
  • If you didn’t give in 2023, your entire 2024 gift will be matched—doubling your impact!

The Challenge will match gifts up to a cumulative total of $50,000, so don't miss this opportunity to amplify your generosity.

How to Make Your Gift

Can I make my gift before or after Giving Tuesday?

Of course! The Double Your Difference Challenge is in effect through December 31, 2024.  

I don’t know how much I gave in 2023. How can I find out?

You can email Shawn Lyons, Vice President and Director of Philanthropy for the Prichard Committee, at shawn@prichardcommittee.org or call him at 859-227-0987 to check on your giving history.  

OK, I’m excited, how do I make my gift?

You have several options!  

  • Set up automatic monthly gifts using a credit card or bank account.
  • Explore non-cash options that might have favorable tax benefits—such as appreciated stock, cryptocurrency, a Qualified Charitable Distribution from your IRA, a gift from a Donor-Advised Fund, etc.
  • Mail a check payable to the Prichard Committee to: The Prichard Committee, 2285 Executive Drive, Suite 120, Lexington, KY 40505.  
  • Any gift dated December 3 will count toward Giving Tuesday totals.
  • All gifts postmarked by December 31 will be eligible for the Double Your Difference Challenge.
Can I direct my gift to something important to me?

Yes, you can! On our giving page, you can choose to support a specific initiative or let your gift be used where it’s most needed. You can also make your gift in memory or honor of someone.  

Is there anything else I should know?

Every gift matters, and we are profoundly grateful for your support. To demonstrate our gratitude for gifts of all sizes, we have a series of donor recognition societies that recognize all individual donors in our annual report.  

If you’re considering a lasting impact, we also invite you to explore including the Prichard Committee in your estate plans.

How Do I Know My Gift Will Have a Real Impact?

Perhaps the best way to demonstrate the impact your gift will have is to examine what the Prichard Committee has already been able to do in 2024 thanks to earlier gifts.  Here is just a partial list:

  • We released an analysis of the 2026 budget proposals by the Governor and by the House and their impact on education, as well as an analysis of the final 2026 Kentucky State Budget, showing progress in several areas, but a decided lack of progress in early childhood education.
  • Along with others, the Prichard Committee provided information to the legislature’s Interim Joint Committee on Education about the importance of expanding access to advanced coursework for Kentucky students.
  • In August, the Prichard Committee released an in-depth analysis of the potential impact of Amendment 2 and participated in many panel conversations across the state hosted by a variety of news and educational outlets throughout the fall.  
  • We highlighted innovative strategies used in seven counties to teach the durable skills that employers have repeatedly identified as critical work skills, such as communication, teamwork and collaboration.  
  • We certified 83 schools and early childhood learning centers across the Commonwealth as Family Friendly Schools.
  • We released findings in a report titled The State of Educational Opportunity in Kentucky examining the views of parents and guardians about educational opportunities in their communities compared to similar data from across the nation.
  • We shared a report that important leading indicators show that family engagement efforts in schools across Kentucky that engaged in deep conversations with families and community members are having a positive impact.  The Kentucky Collaborative for Families and Schools, consisting of the Prichard Committee and four other partners, is leading that work.

A Final Note of Thanks  

This Giving Tuesday, join us in creating a brighter future for all Kentucky learners. Together, we can make a difference that lasts a lifetime. Thank you and happy Giving Tuesday!

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The findings shed light on gaps in workforce readiness while outlining opportunities for education and business leaders to collaborate on solutions that ensure graduates are equipped for post-secondary success—whether pursuing higher education or entering the workforce.

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The full report is available for download here.  

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More than 600 employers across Kentucky shared their insights with us, and their message was clear: while we're getting many things right, there's work to be done to ensure a Kentucky high school diploma opens doors to real opportunities and equips graduates with the credentials and skills they need to succeed.

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The enthusiasm is there – 83.7% of employers believe partnerships with schools are crucial for developing talent. But right now, fewer than 1 in 5 report having regular communication with local schools. As one regional business leader noted, "There's often a disconnect between how we measure success in education and what makes someone successful in the workplace.”

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When we talk about making diplomas more meaningful, we're really talking about fundamental questions of economic opportunity and creating upward economic mobility. We're talking about the diploma serving as Kentucky's promise that every graduate is equipped to earn a living wage, support a family, and contribute to their community. We're talking about breaking cycles of poverty and building generational wealth. We're talking about strengthening our state's talent pipeline and making Kentucky more attractive to new businesses and industries. A Kentucky high school diploma must be a reliable signal that students have mastered not only academic subjects but have developed the durable skills and transferable knowledge needed to thrive in our rapidly evolving world.

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While public education remains a critical public trust, careful calibration to meet today's challenges is required. As Kentucky education and business leaders work together to strengthen the meaning of a high school diploma, we must ensure our accountability systems and measures of success align with what employers value most – including durable skills, real-world application of learning, and authentic work experiences. Getting this alignment right means transforming Kentucky's high school diploma from a credential of completion into a trusted signal of genuine preparation.